CESAR School

For two years I had the pleasure of living in the North of Brazil due to an work opportunity. Being a Brazilian born in the Southeast, I faced the natural differences inherent in the migratory process, and several difficulties came from the linguistic discrepancy that exists within a country of continental sizes, like Brazil.

The line of research focused on how the design can help in the Brazilian multiculturalism, tangible in a digital artifact that would reduce the distance between Brazilian regions.

For development, I used Design Thinking and its particularities to help build the product, in addition to being a process that would help me build everything in less than 6 months, the exact period available to develop the paper.

Interviews were made to understand the perception of people who moved to another state and could be experiencing the same difficulties. As a result, it was understood that there was indeed a possibility of study in the area.

To ensure consistency in the flow, in addition to giving visibility to the entire process and needs, a flow was built. This allowed us to move on to the next stages more safely.

To get an overview and a possible path for the look, the wireframe was heavily stressed. Both low and medium fidelity.

Welcome screens, interaction screens and illustrations were developed to complete the visual stage, after all the foundation was done.

As a designer, I've always enjoyed bringing my art to the concepts I use (we know that's not always possible, so when the opportunity comes, I use it wisely). It helps me get an idea across, reinforce a message, or communicate.

A glossary, with the main expressions used in that region, in addition to easy-to-understand translations and visual support illustration were developed to illustrate one of the main features of the app.

A refinement, after the accessibility and heuristics analyzes can help even more in understanding the app. For example, the iconography helps reinforce the message in the bottom menu.

You can check out the entire paper here (it's long, I'm warning you 😬, and it's in PT-BR, my primary language). After presentation to the examining board, it was understood as a project ready to go to the market, with great possibilities of being offered to tourism companies or city halls around the country.

A big thank to Dr. Narle Teixeira, who guided me from beginning to the end of this development, being my advisor and giving me energy and encouragement.