isaac education

The first existing version of the product, developed prior to my joining the team, can be found below and was developed over a few months and can be classified as the first MVP.

1) The first version of the product was developed with a single view, both for schools and for analysts, which resulted in an excess of information for schools and absence of important features for analysts.

2) Poorly defined value proposition, precisely because it is a single application, with different accesses seeing the same content.

3) The inconsistent visual resulted in visual discrepancies throughout the experience, as well as hampering the project's scalability. Confused and a little bit ugly.

For development, we use Design Thinking and its particularities to help build the product.

In addition to building a new product, we also were building a new team, we designed, in parallel, the design principles that would guide our values, as well as the structure of our process. Everything from scratch.

After many processes, all in a very cyclical way, the results began to appear in the form of a much more elaborate, consistent and purpose-built product, solving the main pain points of the problems listed in the product understanding phase.

1) Different versions for schools <> analysts <> families.

2) Better defined value proposition, with an understanding of the desired market share.

3) Consistent visuals, with a structured Design System and initial studies on accessibility.

The product's structure, flows and journeys were defined, as well as a new look for it, which can be seen in some product screens below.

The amazing B2B design team who made this happen was Luigi Parrini, Karina DeLuca, Victor Gomes, Beatriz Garcia and Maísa Burnett.